Nicole YasinskyName: Nicole Yasinsky
Position at Store:Marketing Manager
Store and location: novel.  Memphis, TN

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Number of years as a bookseller: I will celebrate 21 years as a bookseller in August! Wow. Has it really been that long?

Best part about being a bookseller? Putting books in people's hands, of course! There is nothing quite like finding the perfect book at the perfect time for a person -- there are so many variables, and it seems so unlikely, but this is what indie booksellers do all day, every day. I keep an old Candlewick mug on my desk at all times that has a quote from Kate DiCamillo at the 2010 Indies Choice Awards: "We forget that the simple gesture of putting a book in someone's hands can change a life. I want to remind you that it can. I want to thank you because it did."

The Yellow HouseWhat book(s) are you reading? I am currently reading Slay by Brittney Morris -- and I just picked up The Yellow House by Sarah M. Broom and The Water Dancer by Ta-Nehisi Coates!! SO much good stuff coming out this fall!!

Favorite handsell of 2019: I Miss You When I Blink by Mary Laura Philpott - this is funny and witty and happy and sad and inspiring and silly -- and exactly what so many of us need to hear and read in our lives these days!

Best thing you did this year at your store: It's a little over a year since we did it -- but it's still one of my favorite things --  and something I'm hoping to do more of in the future! We were fortunate enough to host Leslie Odom, Jr. at the Orpheum Theater. This, in and of itself, was a dream come true. BUT. The coolest part was that we were able to work with organizations and sponsors to bring 150 kids to this event - for free, transportation included! -- with a ticket that included a copy of the book AND a private backstage meet-and-greet book signing. We made a lot of public school theater kids incredibly happy -- and it's going to take a lot to top this event -- but we're working on it!!

What are some ways you work with your community? Something fun we did recently was to invite members of our community -- non-profit organizations, the mayor, long-time regular customers -- to submit shelftalkers for a special table display -- Friends of Novel. This allows us to highlight not just what we are reading, but what the rest of our city loves! Everyone seemed incredibly excited and honored to be a part of this, and we want to continue to forge strong and multi-faceted relationships with people in our community. We also work with schools and organizations to help raise funds through shopping nights in-store, selling books/sharing proceeds at offsite events, featuring organizations at in-store events and giving back a percentage of proceeds, in-school book fairs. We invite non-profit organizations to gift wrap during busy holiday times for donations. It has turned out that many of these are dog rescue groups (awwww!) and not only do they need donations, but they get TONS of doggos adopted by bringing them out to the store!

Do you have any community partners you work with regularly? Literacy Mid-South, Memphis Jewish Community Center, OUTMemphis, WKNO-FM, Memphis Public Library, Arts Memphis, Memphis Reads, Indie Memphis Film Festival, Books from Birth, St, Jude Children's Research Hospital, Lyceum Circuit

Do you have passions that carry over into your bookselling life? Well, since I haven't quite found a way to work my love of musicals into my bookselling life yet (but just WAIT until I write my musical about Indies v. Amazon!), I think that my passion for my city has played a huge role in my decision to work in indie bookstores here. It was definitely key in my dedication to helping create a new bookstore, truly and finally locally-owned here in Memphis.

 

Top priority for 2019: This isn't a very flashy or exciting answer, but honestly, since we will only be celebrating 2 years in business, we are really just trying to focus on the numbers and make sure that we are doing everything in a way that we can ensure we will be around for many years to come. (Told you it was boring!) BUT...we do have a SUPER fun side project for 2019: We've got an old bookmobile we are in the process of fixing up, and we are hoping to get that up and running and take it to hospitals, schools, retirement homes, festivals, and anywhere else we can think of where there is a need for books!!